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Are you a business owner who is struggling to find people to talk to about your online business?
Are you having a lot of awkward conversations with your friends and family when it comes to explaining what your business does and how it helps people?
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Are you struggling when it comes to building an audience for your business?
This is a common issue for people who are beginning their online business journey or even business owners who have been active for a while.
Making the transition from a friend, family member and coworker to business owner with something to sell is a challenge faced by lots of people who want to earn online.
Lets talk about making an important transformation when starting an online business. There's a right way to start, for example with authority, versus thinking that you can sell to everyone without taking specific steps to build a solid foundation. We'll talk about this issue more in the third installment of this series.
Transforming is one of the hardest things for new business owners to do. Some business owners never make the transformation. Yet without making the right transformation, you can't have a thriving online presence.
One of the biggest mistakes new business owners can make is to think that once they get their products and services online, they will automatically be found, generate sales and enjoy the benefits of earning a consistent stream of income. Even when you have products on platforms that claim to send you traffic, you still have to promote, to build targeted traffic... people who are truly interested in your business.
However, getting your products online is just the beginning. Yes, you have a presence online, but the next steps, like promotion to follow up and you can't leave things like exposure, follow up and closing the sale, up to chance. Yet this is what lots of online entrepreneurs do.
To have a thriving business, it's important to consistently promote your products.
That means your job is to create awareness and promote your products and services to current customers.
It's also your job to identify people who have never heard of you but have a need for your products.
Otherwise, your business stands a huge chance of being lost in the shuffle in the growing sea of online competitors.
As a business owner, you need a strategy that helps your business accomplish and automate or incorporate systems that handle (1) audience attraction, (2) lead generation and (3) client transformation.
This article is part one of a series that will walk you through building a thriving online business.
For example, the words you choose in your messaging (throughout your entire audience building process) will either attract your ideal customers to your business or drive them away.
And a lot of people are terrified of driving people away from their business, but if you follow us you'll learn that this is a necessary part of the business building process.
So as a business owner it's important to think of what you want to accomplish with your marketing. Next, create messaging that helps draw your ideal customers to your business. To get better at creating on point messaging, it's important to understand your ideal customers.
Taking the next step, selecting a niche will help you narrow down your niche and understand your audience much better.
Here's our most recent podcast episode that covers the items in this article. If you don't have time to read, you can listen while you do other things. Listen to the Creative Impulse here on Spotify or where you get your podcasts.
A niche is a segment of a larger market, part of an industry. Industries track data that can be used to understand a niche and help business owners grow.
And by narrowing your messaging to appeal to a particular niche you can actually reach people who are a good fit for your business.
Many people are confused about how to generate interest in your products and services. Once you know who your ideal customers are, you will have a better idea of how to generate interest.
Here are a few ideas:
- Offer value first content
You might have a few questions of your own that you can add. It's important to evaluate the social media feeds for each account to make sure your message is attracting the right audience.
If you're totally lost and you need a solid social media strategy to build your online business, click the button below to learn more about our course 30 Days of Social Media Posting for Business.
30 Days of Social Media for Business
Are you lost when it comes to promoting your online business on social media? This course has training videos, templates, planners and guides with over 30 days worth of post ideas and tools you can use to grow your online business.
