How Video Marketing Transforms Visitors From Strangers to Fans

This tutorial will show you how starting a video channel and creating a video marketing strategy can help you transform visitors from strangers to fans. 

This means that by using videos that place you in front of a video camera (versus behind it), you can not only build an audience, but you'll be able to create a connection that is second only to being there in person. 

And guess what? Videos are also digital assets, which means you can include them in your training programs, package them with other digital products for a bundle that you sell, and more. 

The human brain is hardwired to respond to faces over all other forms of communication. We communicate and understand the world around us first and foremost through facial cues. 

Studies show that our brains are heavily activated when we look at faces, significantly more so than objects, animals, or bodies.

Did you know photos with faces in them are more likely to receive 38% more likes and 32% more comments?

Faces draw attention. This attraction principle is crucial in marketing and selling.

Showing your face on social media is a great way to build trust with your followers and is an even better way to connect and engage with your audience

Keep in mind that being in front of the camera and showing your face helps you attract more people to your business. And your message does a great job of sorting out people who are not a good fit, giving you the potential to generate more qualified leads and sales.  

Starting a YouTube Channel is a Great Way to Expand Your Reach

If you haven't done so already, starting a YouTube video channel is free and it allows you to connect with an audience in your niche.  If you haven't identified your niche I would suggest reading the article on using your interests to select a niche.

Videos last forever, and if you choose a topic that creates evergreen content, your videos can help you earn for years to come. 

Interesting You Tube Facts

- YouTube has over 2.3 billion monthly active users in 2022.

- YouTube also has 122 million daily active users.

- Roughly 5 billion videos are watched on YouTube every day.

Choose a topic. Think about what you want to accomplish and what your audience needs to reach their goals 

Get your cell phone out

Attach it to a tripod or selfie stick (optional). Don't let not having a tripod of selfie stick stop you from making a video.

- Make a week's worth of one minute videos for the first week for the dates Monday - Friday. You might consider changing your wardrobe for each video, but it's not necessary. 

Each week, add a minute to the length of your vertical format videos

Post your videos on YouTube and other social media platforms

- CapCut - for iPhone and Mac users

- Veed.io - for PC and Android users

- Adobe Premier - comes with Adobe Creative Cloud

- Opening - Start your videos with a great opening that grabs the attention of your ideal customers (people who are most likely to buy your product or service). Your opening should answer the question, "why should someone look at your video?"

- SEO - Be sure to mention relevant keywords while delivering your video. YouTube can decipher the words you say so be sure to include them in your statements. Insert keywords you want to rank for in your title, captions and descriptions.  

- Call to Action - Take a sentence or two to ask your viewers to take action. This would be your introductory call to action that asks your viewer to take action with your business. In this call to action, you could do something as simple as reminding them to like, subscribe and hit the bell icon to be notified when you publish new videos. You could also refer them to content on your website that provides detailed information about whatever it is you're discussing. 

- Deliver Your Message - Your valuable insight that provides visitors with a short demonstration, quick tips, an inspirational talk, quote of the day, training, etc.

- Closing call to action - Your final call to action could be to refer them to a place on your platform where they can get details, a course that shows them something step by step, ask them to sign up for your news, send them to an affiliate product. Use a pretty link to make it easy to get to the information you want them to have.  

YouTube Video Shorts - YouTube Shorts are short, vertical videos (60 seconds or less) created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories.Shorts creators can qualify for the YouTube Partner Program, which means they can earn ad revenue from YouTube.Creators will need at least 10 million views over the previous 90 days in order to join the Partner Program. Once they’re in the program, creators will earn 45% of ad revenue from their videos.The Partner Program is a pretty compelling reason to focus your short-form video efforts on YouTube. If you’re able to build an audience on the platform, you could be in for some serious cash.

Instagram Stories - an in-app features that allows users to share ephemeral content available for 24 hours. With Instagram's current UI, recently posted Stories are denoted by a gradient border around the user's profile picture.

When posting an Instagram Story, you can add stickers, time stamps, and doodles to each Story and apply certain filters and effects.

If your account is public, your Story is visible to anyone, but if your account is private, your Story is only visible to those who follow you.

Viewers have the option of directly responding to your Story via direct message (DM), liking it, or sharing it with their followers. You do have the option to disable replies in your app's settings.

You can also see who's viewed it by opening up your Story and swiping up on your screen.

Pinterest Idea Pins - Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories. Starting today, creators will have a suite of new publishing tools including, video-first features, fresh editing tools and updates to make creating Idea Pins easier and more creative. Like standard pins, idea pins display in your home feed and other places throughout the app. But they easily stand out from standard pins. When you publish an idea pin, Pinterest automatically generates an icon in the upper left, indicating the number of pages it features.Users can tap to advance through the videos featured in an idea pin, making them somewhat similar to Instagram or Facebook Stories. Unlike Stories, however, idea pins don’t disappear after 24 hours. Instead, they appear permanently on your Pinterest profile.Your idea pins can feature voiceovers and transitions. Idea pins can also include interactive elements like linked detail pages, product tags, profile tags, and stickers.Video clips can be anywhere from 3 to 60 seconds long.You can also link to idea pins from email newsletters or external websites. Scroll to the end of the list of sharing options and tap Copy Link to get the URL for the idea pin. Then paste it anywhere you want to share the idea pin.Anyone can download your idea pins and save them directly to a mobile device as long as you enable permissions. To allow downloading, open Pinterest settings and select Social Permissions. Switch on Idea Pin Downloads.Now whenever anyone taps the Share button on your idea pin, they’ll see an option to download. The download includes a watermark with your username to help prevent others from repurposing your original work.

Video recording and editing for up to 20 pages of content

Voice over recording so creators can add their own personal voice

Music selection by Epidemic Sound

Ghost mode transition tools (perfect for those before-and-afters!)

Detail pages for instructions or ingredients

Interactive elements like people tagging and stickers

Multi-draft save so Creators can publish more ideas

Export options to share content beyond Pinterest

Topic tagging, a publishing feature that helps connect content to relevant interests

If you're making videos on your phone, they are already in 9:16 aspect ratio which makes them a good fit for certain platforms. However you might want to use a video editing tool that will make it easy to format them for platforms that have different requirements. 

If you're making larger format videos with a 16:9  aspect ratio, once you've completed your video, upload it to a video editing app like CapCut or Veed.

Use these tools to easily crop and resize your videos for various platforms like YouTube and Vimeo.

Add captions, text, stickers, calls to action to your videos to grab attention, help viewers watch for longer periods of time and make them more interactive. 

Next you'll want to think about distributing your videos.

Once you videos are uploaded to YouTube, you can download the transcript and use it for a blog post. 

Popular social media platforms like Instagram, Pinterest, TikToc, YouTube, Facebook, Reddit, Tumblr and more are perfect platforms for your videos too, because that's where your audience is... and all of these platforms are free! The possibilities are endless! 

Learn to Package, Promote and Sell Digital Products

Start earning online with a profitable business model that is practically free to begin. We'll walk you through step by step from idea to distribution. 

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